Don’t Let Protein Make You Forget the Power of Produce

If 2025 was the year of Aperol spritz, swicy, and experiences, then 2026 is shaping up to be the year of protein. It’s a trend that’s grown since the beginning of the year, with many major brands adding protein-enhanced versions of their core products to their lineup. Some examples include Starbucks protein cold foam, protein Eggo waffles, and even protein packed Doritos.

Why is Protein Important?

Protein aids in muscle repair, regulates hormones, and helps digestion. Sources of protein have always been around in ingredients like meats, eggs, chickpeas, and more. So, why has protein become so popular now? Its rise in popularity stems from social/cultural trends that relate to better health, muscle maintenance, and weight management.

The Power of Produce

Fresh fruit and veggies can be nutritional powerhouses that shouldn’t be overlooked. Overall, produce is known to improve gut health, aid digestion, and contain excellent sources of fiber and micronutrients.

Is Protein More Important than Fresh Fruit and Vegetables?

The short answer: yes AND no. Protein performs different maintenance to the body than fresh fruit and vegetables. In other words, both food groups contain different benefits for health, muscle gain, and weight management. One is not more important than the other. The key is practicing a well-balanced diet.